To undertake a business is not simple. There are so many daily activities and each one of them should be executed in order to avoid the business failure.
Considering the pet shop sector, it is the same: the difficulties soon appear. But if you read this text, you will know how to face them. You can check the testimony of the specialist Stephanie Fernandes Mello, entrepreneur and founder of the Animello Pet Conceito. Read more below!
Beyond offering a high-quality services that meet your clients’ expectations, it is necessary to keep a excellent client service. The competition is only waiting for a fail on your business, so, it is essential to establish strategies to satisfy your customers and avoid their migration to another pet shop company.
In the case of Animello Pet Conceito, the client service is distinctive, because the clients’ experience is optimized. Stephanie tell us that the pet owners can follow procedures such as bathing and grooming inside the room in her pet shop, for instance. Doing that, the customers can verify the quality of the work and the dedication of the employees.
However, as she is attending people during the procedures, she can’t dedicate herself to other client services activities. To solve that, she decided to share her time between the veterinary cares and the customer relations.
Moreover, she thought her employees to work following behaviors that she considers important for a better client service: attentive, polite, friendly and helpful.
If you have a competent and qualified team, that can make all the difference. Sometimes the customers you be assisted by your employees, and they should be able to serve with quality when you are absent.
Teach them and also practice some situations in order to make them feel more comfortable when the clients come to the pet shop. Stephanie, for example, invest in her employees’ capacitation (through books and courses) because she believes that high qualified professionals can help to make her pet shop grow.
The personnel selection should also be optimized (this guarantees that the future work will be better executed). We know that no one is completed ready to duties assigned, but, if you select people that are able to do what you want, it is easier to teach them the exact activities they should do.
“It is complicated to find a qualified employee with a open mind. A person willing to leave the bathing and grooming room to learn his role in the other pet shop activities”, states Stephanie.
The financial management is extremely important and must be done with attention. You can easily find testimonies of great shops that did not resist to a mismanagement.
The daily revision of the cash flow, the computerization of important data and the follow up of the pet shop’s numbers are crucial to maintain the business’ financial health. Nowadays you can find different management softwares that help with all that and avoid you to get in a sweat.
Stephanie comments that she uses the software Pet Shop Control since the opening of the Animello Pet Conceito. She believes that this program has lots of helpful tools that keep the error rates controlled.
The software offers preset spreadsheets and she only needs to insert the data to get the answers she is looking for, what makes the process faster and gives her time to dedicate herself to other activities in her business.
Keep your stock organized can be difficult, because probably you have lots of products and, if you do not register the goods receipt and issue, you can ending confused. To solve that, try to use bar codes and a stock management system.
Besides offering a good service, it is necessary to take care of the pet shop’s communication. There are a plenty of alternatives to do that, and you will easily find the best strategies for your business.
The social medias, for example, offer great opportunities for the expansion of the pet shop sector’s audience. Instagram is recommend to post photos and show to your public how services are done on your establishment.
On the other hand, Facebook (the biggest social network site in the world) provide a good contact channel with clients. Including, you can promote some posts in order to shoot up the chances of your target audience find your content.
The Google, the biggest search engine of Internet, also possesses an interesting tool: the Google My Business, where you can register your pet shop to make it appears in Google Maps. With so many people using Google every day, this attitude can improve the visibility of your business.
“Finding accurate information that really help the routine of a pet shop owner is not easy”, Stephanie says. For her, some colleagues hide effective strategies because they do not want to let the competition know their secrets.
In her concept, the most important point is when the customer wins, and thats is the reason why she joins debates and share her knowledge. “I’ve learned facing challenges, because I couldn’t find good references in such a competitive sector. People don’t share knowledge”, Stephanie adds.
Try to accomplish your aims preparing your team and following close your cash flow’s financial balance. These two aspects — relations and management — can make your business reach the success!
Did you like these tips? The Perigot Cosmetic and Accessories wants to help you to deliver the best results in bathing and grooming. We offer high-quality products and a well known mark of cosmetic for animals. Check out our portfolio. You can contact us by phone (+55 11 5678 2326) or e-mail (perigot@perigot.com.br).
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